Whole Foods Symbols, Pattern, and Event Poster

Designing symbols to effectively communicate 10 categories: Wine, beer, and spirits, cheese counter, produce, prepared foods, recipe book, meat counter, bakery, pantry essentials, frozen foods, and dairy products. Utilizing the produce symbol, a pattern was created and applied onto an item Whole Foods would use in their grocery store - a brown paper grocery bag. Lastly, an event poster was designed to pair with and showcase the newly created symbols for Whole Foods.