IDEATION SKETCHES
Potential format lacked structure
INFORMATION PLANNING
Writing out what kind of information will be included in the app gave a clearer representation as to the app's main focus
COLOR EXPLORATION
Experimented with a few of these combinations throughout my concepts
FIRST LAYOUT
Elements within the layout felt floaty. The color and overall feel of the app here did not seem to match the main objective
APP NAME IDEATING
Multiple lists of words that associate with the topic
TYPEFACE EXPLORATION
Adjustments to the original chosen typeface were made to compliment the name and feel of the app
MARK
Placement and size experimentation
FINAL WORD MARK
Experimenting with the implementation of color
WIREFLOW
