Catalog Planning
I wanted to approach the catalog as if the product was developed for real people. A brand or company never creates a product for one specific person, but rather a specific group of people. With that said, I made the design choice to incorporate specific and recognizable traits from Jessie's person, so that if she were look through the catalog, Jessie would feel identified. Everything from the color palette, assets, and graphics reflect the choice.
Graphic Iterations, Final Graphics, and Color Palette
Assets
Inspired by materials, patterns, and textures found in Jessie's outfit
Typeface Combination
Filmotype Western was chosen to pair with Jessie's cowgirl essence. This typeface already has a lot of personality, so Outfit Light was also chosen to add some balance.
